List of products by brand SEVENTY SEVEN

Discover Seventy Seven Guitars, the division specialising in jazz, hollow-body and semi-hollow guitars from the renowned Japanese manufacturer Deviser.

Handcrafted in the Aska workshop in Matsumoto or in Asia under the supervision of Japanese luthiers (with finishing, inspection and adjustment carried out in Japan prior to dispatch), these instruments represent the pinnacle of Japanese craftsmanship for lovers of rich, woody tones.

Founded in 2006, the Seventy Seven brand was born from the Deviser (founded in 1977) group's ambition to create hollow-body guitars capable of competing with the world's finest productions. Each instrument is the result of a rigorous selection of tonewoods (Maple, Spruce, Mahogany) and meticulous artisanal construction.

Why choose Seventy Seven at Japan Guitar Handmade?

Exclusivity & Authenticity: As the pionier and exclusive importer (France and Europe) since 2014, we guarantee a direct source from the Deviser workshops in Japan (HANDMADE SERIES), or in Asia (JAPAN TUNE UP SERIES).
Luthier Setup: Every guitar is inspected, prepared and set up in Japan by the brand’s luthiers, ensuring perfect playability straight out of the box.
Exceptional Sound: Whether you are looking for the velvet tone of a full hollow body or the bite of a semi-hollow, Seventy Seven offers natural acoustic resonance and rare dynamics.

Immerse yourself in the heritage of Japanese lutherie with iconic models designed to last and inspire.

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Sonderpreis!
-161,78 $

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SEVENTY SEVEN EXRUBATO-CTM-JT semi-hollow electric guitar AMB

SEVENTY SEVEN

1.766,83 $ 1.928,61 $

The EXRUBATO-CTM-JT reflects Seventy Seven’s unique philosophy: a semi-hollow guitar built as a true resonant instrument. Its flame maple body delivers clarity, articulation, and rich harmonics, while the AL2 pickups offer warmth and expressive tones from smooth cleans to dynamic crunch. Thanks to the Japan Tune-Up process, it provides exceptional...

Sonderpreis!
-115,55 $

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SeventySeven EXRUBATO-STD-JT ITB semi-hollow electric guitar

SEVENTY SEVEN

1.570,39 $ 1.685,95 $

Discover the SeventySeven EXRUBATO-STD-JT: an elegant, comfortable semi-hollow body guitar designed for enthusiasts. Its laminated maple body offers clear projection and warm mids, while its slim maple neck and ovangkol fingerboard guarantee exceptional comfort. The AL2 pickups deliver a balanced, musical sound with generous sustain. Hand-tuned in...