Deviser is the only company in all of Japan, and one of the very few in the world to manufacture its instruments by hand without any automation process, which is unique in this price range. For Deviser, a "custom shop" often comes back to almost the same price as a standard model. This level of customization is impossible at another brand "premium" at this price. Deviser also manufactures for very large luxury brands that wish to offer their best customers exceptional instruments. By buying a Bacchus, Momose, Seventy Seven, Headway or STR guitar or bass, you are certain to buy the best qualities at the right price.